Posted by Yomdelier - 17 May, 2018
With the world at our fingertips, our expectations have changed. We want everything now, and as a business we’re consistently embracing new technologies to make this happen. Digital marketing is an integral part of our business model, as it is for all the most innovative estate agents.Exclusive event
On Tuesday our Founder Andy Soloman was proud to give one of three keynote sessions at Excelerate – a Google Connect event. Together with Alice Rose, Head of Digital at the global award-winning agency Fountain Partnership, and Roxanne Brownlee from Google, Andy explored best practice strategies in digital marketing with an exclusive list of estate agents.
Selected for their forward-thinking practices, senior executives from brands including Knight Frank, Hunters, Carter Jonas, SDL Group, Miles & Barr, and Arun Estates were in attendance. They were treated to presentations specifically designed for the estate agent market and offering low-cost, high-impact digital marketing solutions.
With the event held at Google headquarters, the agents also gained terrific insight from Google, including the importance of getting the basics right to stay ahead of the competition.
Insight into the day
We asked Andy to give us a taster of his presentation. “We live in an age of distraction where people expect immediate answers to questions and if we are not there to help at exactly the time they need it, they will go elsewhere,” he said. Andy explained how intelligently targeted and managed live chat can significantly multiply the results achieved via digital marketing channels. “Conversion can increase 50% or more.”
Alice Rose took the agents through the most effective strategies for growth. "The estate agency industry has faced a lot of disruption over recent years with the rise of online and hybrid agents, Brexit and now GDPR. Today we've shared our proven roadmap for success, discussing the one thing all estate agents should invest in now, as well as four top tips for rapid growth in 2018."
Yomdel and Fountain Partnership have a long history of working closely together to maximise results for mutual clients. The relationship began in 2014 with the estate agency EweMove, and together we have offered a strong contribution to EweMove's exceptional growth. Together we continue to develop approaches that generate quality traffic and, in turn, high-converting business opportunities.
Why should estate agents invest in digital marketing?
“It’s a complete no-brainer for any business – invest in getting the right clicks as well as ensuring you also put in place the ability to maximise conversion,” says Andy.
Estate agency is just one of the sectors with which we work here at Yomdel; others include finance, legal, construction, automotive, and events. Our intelligent 24/7 managed live chat operator service provides a vital solution, not just for meeting customers’ need for instant gratification but also as a tool that supports business growth as a result of the high quality and qualified leads it generates.
Let us show you how we can benefit your organisation; contact our team today on 01403 616000.
Yomdel is proud to be the pioneer of truly intelligent managed live chat in the UK, offering the best live chat experience that significantly improves an organisation’s website lead generation, converts customers into fans, and which also adds significantly to its clients’ bottom lines.